Mission & Vision

Mission Statement

 

Thresh’s mission is to empower individual voices within the context of a global community. Through cross-disciplinary collaborations, Thresh creates theatrical productions and outreach programs dealing with issues of gender, immigration, and race, representing marginalized and underserved communities in the US and abroad.

 

Vision

 

Thresh envisions a world that brings together different cultural voices to celebrate diversity while appreciating individuality. Through the performing arts and storytelling, Thresh fosters a democratic way of working together, increasing confidence, tolerance, and curiosity within a pluralistic society.

About

 

Thresh is a New York-based, female-led performing-arts nonprofit producing work about storytelling in all its forms. From creating cross-cultural productions that deal with issues of identity, race, gender and inclusion, to outreach programs for marginalized and underserved communities in the US and abroad, we represent the underrepresented.

 

Founded in 2005 by award-winning Indian choreographer Preeti Vasudevan, Thresh creates a provocative dialogue between Indian and western performing arts and connects heritage cultures with contemporary lives.

 

Thresh is proud to be a project-based organization, collaborating with multi-disciplinary artists of different backgrounds and viewpoints. Working on various projects at once allows for the employment of individuals from many artistic disciplines—from composers to librettists, visual artists, and more. 

Thresh has recognition and support from leading US institutions including Lincoln Center for Performing Arts, US Department of State, National Endowment for the Arts, Metropolitan Museum of Art, Guggenheim Museum, and arts leaders like world-renowned cellist Yo-Yo Ma and Jacques d'Amboise, the late legendary ballet dancer and founder of the National Dance Institute for children.

Team

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Preeti Vasudevan: Founder & Artistic Director

Award-winning choreographer and cultural storyteller Preeti Vasudevan's provocative theatrical works redefine individual identity, uniting artists and audiences alike. Her creations have been lauded as a refreshing collision of eastern and western aesthetics pushing for a new expression in art-making. Using just about every mode of the performing arts (including dance, music, poetry, visual art, mime, and theater), Preeti invites cutting-edge collaborators to form a 21st-century language of expression. Her unconventional storytelling challenges the status quo of dance-theater, bridging ancient traditions with the contemporary world.

 

Known for igniting groundbreaking artistic partnerships, Preeti frequently collaborates with celebrated artists such as legendary cellist Yo-Yo Ma, Guggenheim awardee Paul Kaiser and with leading ensembles like Silkroad. Preeti’s works have been commissioned by distinguished institutions including The Metropolitan Museum of Art NY, Glimmerglass Opera Festival NY, Guggenheim’s Works & Process NY, New Victory Theater NY, Morph Dance Company UK, and The Alliance Francaise, among others. She has been invited to sit on panels at the National Endowment for the Arts US, US Consulate panel on women creatives, Joyce Theater, and Asian American Arts Alliance.

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Lisa Willis: Director of Development

Lisa Willis is a passionate artistic administrator who has managed and supported the development of a variety of multidisciplinary projects in the classical and commercial performing arts sectors. She has freelanced extensively as a development consultant providing support to small nonprofit performing arts groups in the areas of grant writing, individual donor cultivation, corporate sponsorships, and special event planning. 

In addition to her role with Thresh, Lisa serves as Executive Director for Cave Canem, a service organization founded in 1996 to cultivate the artistic and professional growth of Black poets, and is on the board of Contemporaneous, whose mission is to bring to life the music of now. She is Co-Founder of The LynList, a subscription-based, curated list of grant, fellowship, and residency opportunities for artists in the NYC area. Past fundraising experience includes work with New York Live Arts, home of Bill T.  Jones/Arnie Zane Company, Brian Sanders’ JUNK and JazzReach. Prior to her shift into fundraising Lisa was the founding Operations Manager for CAMI Music, establishing and managing the daily protocols for the company in addition to overseeing the touring and managerial logistics for Lang Lang, Tan Dun, Savion Glover, American Ballet Theatre, Cirque Eloize, and the Ballet Folklórico de México de Amalia Hernández. Lisa holds a B.A. in Music Composition and Theory from New York University and has a background in both ballet and modern dance.

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Mia Kovalyak: Manager of Design & Marketing Communications

 

Mia Kovalyak is a PA/NYC-based digital marketing specialist, media designer, and brand designer. She enjoys helping companies rebrand their identity and curate their digital assets to coincide with their brand. Mia's undergraduate studies at Fordham University focused on New Media and Digital Design with a concentration in New Media & Commerce and a minor in Music. As of Fall 2022, she is pursuing graduate education at Art Center College's Design in the Brand Design and Strategy Master's Program. 

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Ashira Khera: Monitoring, Evaluation, and Learning Advisor

Ashira is a Program Manager and Monitoring and Evaluation Lead at RIST. She conducts research activities with an aim to integrate M&E into the fabric of RIST’s work to best inform its decision-making. Prior to joining RIST, Ashira held several roles at nonprofits working on financial inclusion, social, emotional, and youth learning as well as education and food policy. She has a M.A in International Relations from Harvard University and a B.S in Software Engineering from San Jose State University.

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Alexandra Seneca: Communications Advisor

Alexandra Seneca is an art marketing professional from New York City. She is passionate about promoting local arts organizations and bringing greater visibility to their missions. Alex specializes in communications and marketing efforts with a focus on social media engagement, public relations, and email marketing. Prior to joining Thresh, she worked at various visual art institutions around the city before starting her own marketing team that works with galleries, artists, and nonprofits. Alex holds a BA in Art History from New York University's College of Arts and Sciences and an MA in Art Business from Sotheby’s Institute of Art, New York.